The Three Waves of AI Adoption in the Workplace
Meet Frank, a Creative Marketing Manager at a mid-sized company. Frank isn’t just using AI—he’s built it into the very core of his daily workflow. His personal toolkit includes ChatGPT Pro and Grok for market research, 4o and Ideogram for design, Magnific for image enhancement, and Higgsfield for video work.
The results? His campaigns get to market faster, his visuals are sharper, and his presentations carry that extra polish that makes clients take notice. But here’s the thing—Frank’s colleagues have wildly different reactions to his AI use.